Christian Music Month Returns With Platform and Touring Support
The GMA and Recording Academy expanded the March campaign across streaming services, radio, tours and a new run of performance videos.
The second Christian Music Month launched in March with support from the Gospel Music Association, Recording Academy, streaming platforms, Christian radio and major tour promoters.
The Recording Academy's Positive Vibes Only series scheduled performances from Israel Houghton and Adrienne Bailon-Houghton, Jamie MacDonald, KB, and MercyMe with Tim Timmons and Sam Wesley. Amazon Music, Apple Music, Pandora, Spotify and TBN+ also participated.
The campaign is designed around Easter, the largest annual consumption moment for Christian music. The strategic question is what remains in April: discovery that lasts requires artist pages, catalog context and editorial follow-through, not only seasonal placement.
